Which of the following phrases is prohibited in life insurance advertising in Indiana?

In the context of life insurance advertising in Indiana, using the phrase "Investment Plan" is prohibited because it can create a misunderstanding regarding the nature and purpose of life insurance products. Life insurance is primarily designed to provide financial protection to beneficiaries upon the policyholder's death. While some life insurance products may have a cash value component that can accumulate over time, characterizing them as "Investment Plans" could mislead consumers into believing they function more like traditional investment vehicles, which carry different risks and regulatory requirements.

This prohibition aims to ensure that advertising does not confuse consumers about the primary purpose of life insurance and to maintain clarity in the marketplace regarding financial products. Other terms, such as "Secure Future Plan," "Retirement Savings," and "Protection Plan," while they may still require careful usage to avoid misrepresentation, do not inherently imply an investment characteristic and are generally permissible if used in an accurate context. By restricting phrases that might mislead regarding the investment nature of life insurance, regulation helps protect consumers from potential financial misunderstandings.